Job Description
SmartNews is a leading global information and news discovery company dedicated to delivering quality information to the people who need it. Thanks to our unique machine-learning technology and relationships with more than 3,000 global publisher partners, we provide news that matters to millions of users.
Founded in 2012 in Tokyo, SmartNews also has offices in San Francisco, Palo Alto, New York and Singapore. If you are someone who shares our vision and feels passionately about our mission, we encourage you to apply!
About You
You have demonstrated business marketing experience to lead several business marketing activities. As an experienced business marketer, you have a deep understanding of the Japanese digital ads ecosystem and excellent communication skills with several stakeholders of the sales team and other teams related to projects. You lead some projects with understanding our target advertising customer and always optimize the approach by getting feedback from the sales, working closely with them and your manager.
Responsibilities
Key activities
- Lead acquisition marketing
- Lead sales enablement activities
- Develop materials to support sales pitches and customer acquisition.
- Communicate closely with internal and external stakeholders, who are manage business website, MA program and LeadGen
- Lead agency or advertiser events aligning with sales’ stakeholders
- Deliver some activities of sales enablement to support sales efforts.
Responsibilities
- As the key person of acquisition marketing, lead lead generation and nurturing activities such as nurturing email, White Papers(WPs) creation and Marketing Automation.
- You track status of acquisition and lead it to business success, managing a SDR/ABM vendor; Direct-Link and providing continuous advice to them.
- Collaborate with the BPO team to pass leads and have them generate pipelines.
- Manage activities of lead generation via B2B medias
- Data management of SDFC with a sub-contractor
- Develop materials such as pitch decks and WPs to support sales pitches and customer acquisition, co-working with a vendor of Marketing Automation.
- Lead agency or advertiser events from goal setting and planning to execution, aligning with sales’ stakeholders.
- Deliver some activities of sales enablement like a novelty creation and a training session.
- Meet KPIs of the project of which you are the owner.
- Optimize processes and tactics to achieve KPIs while thinking about and implementing them.
Qualifications
Requirements
- Demonstrated marketing experience of acquisition marketing
- Deep understanding of B2B marketing
- Demonstrated ability to execute marketing activities.
- Strong performance marketing background.
- 3+ years of relevant performance or ads business marketing experience.
- Strong communication skills with business stakeholders, especially with sales leadership and members.
Nice to have experience
- Experience at a leading Japanese ads platform
- Able to multitask and drive different business marketing initiatives concurrently.
- English language proficiency
- Solid understanding of B2B ads marketing and products across many functions, both digital and offline
Working Condition
- Office Location: Tokyo
About the Company
Recently crowned Japan’s latest tech unicorn, this company runs a wildly successful news service that’s powered by machine learning. It’s an engineering-focused company (One of the co-founders is an engineer) and they have offices in San Francisco, Palo Alto, Shanghai, Beijing that are apparently doing quite well too.
The mission of SmartNews is to discover and deliver quality stories to the world. Since its inception in 2012, the SmartNews app has been downloaded over 50 million downloads and maintained a monthly active user count of over 20 million.
Benefits
- Annual health check covered by the company
- Visa sponsorship and overseas relocation support available for eligible candidates